SEO Search Engine Optimisation
It’s not all about building the best professional website. On the contrary, it’s about making it the best it can be for your customers.
In general, SEO is divided into two groups:
- On-Page SEO
- Off-Page SEO
When I talk about On-Page SEO, I talk about everything we can improve directly on your website.
For example, making it Search Engine friendly. Such as Page Speed, Mobile Friendly Websites etc.
But also creating the best user experience and content for your customers.
Off-Page SEO, on the other hand, contains activities we perform outside your website.
Building Page Authority, Trust and getting high-quality backlinks to your page.
One thing is for sure, and that is that SEO is a mid to long-term process.
Website Design & Development
It all comes down to today’s website design and development standards.
These are minimum website design standards:
- Responsive Website
- Fast Loading Page Speeds
- Optimised for Search Engines
- Social Media Integration
- Optimised for Conversions or your Goals
Don’t get me wrong, there are new trends on the rise. But, it comes down to your current business need.
There are new trends on the rise. Such as Accelerated Mobile Pages (AMP), Progressive Web Apps (PWA) or creating standalone mobile websites and apps.
It all depends on what are your current needs. And I believe most of you need a well built responsive website.
One thing is for sure, you need a website. Mainly because today we verify businesses through their websites.
This is just the design and development part. Don’t forget to implement Google Analytics, spend time on website structure and make communication as easy as possible.
Digital Marketing is divided into offline and online marketing. And the best results are achieved when they are combined together.
Online Marketing categories:
- SEO, Search Engine Optimisation
- Internet Marketing
- Content Marketing
- SMM, Social Media Marketing
- PPC, Pay-per-Click advertising
- Affiliate Marketing
- Email Marketing
Why use digital marketing? Because you can precisely track your marketing performance and Return On Investment (ROI).
For example, imagine that you can track how many people entered your physical store. How long they’ve stayed inside. What they browsed and got interested in. And finally what they purchased.
With that knowledge, you can easily focus on products and services which bring you the highest profit and customer satisfaction.
Well, digital marketing gives you precisely that!
Consultations & Educations
Contact Us for Free Consultations or Organise Employee Education